6 Tips to Prepare for the 2020 Holidays in the Age of Covid-19

The impact of COVID-19 on the 2020 holidays: is it really a crisis Christmas? How to prepare for the 2020 Christmas campaigns In summary Undoubtedly, the Christmas holidays are one of the most profitable yet challenging times for businesses. In an abnormal and critical year like 2020, they have to revise their traditional digital strategies to adapt to current times. Now let's look at some tips for creating effective holiday campaigns despite the COVID-19 emergency. The impact of COVID-19 on the 2020 holidays: is it really a crisis Christmas? The coronavirus pandemic and confinement have radically transformed people's habits, especially when it comes to shopping. This has significantly influenced market trends. One of the main effects has been a “forced” acceleration of the digitization process : people who had never made an online purchase before March had to adapt to technology and the world of e-commerce. From a business perspective, this meant winning over new audiences. On the other hand,

however, the advent of COVID-19 has also caused a labor and economic crisis. This may portend a hostile and disastrous scenario during the Christmas holidays which, starting with Black Friday, are the most profitable months of the year in the global market. The data, however, eliminates any reasonable skepticism. The Global Web Index projects a hopeful scenario . Its research shows that 44% of consumers plan to spend (approximately) the same amount as in previous years on Christmas 2020 shopping . In fact, many consumers Image Masking Service don't want to give up normality when it comes to the Christmas holidays. They intend to preserve traditions related to gifts and preparations in response to the negativity of these times, despite some changes in shopping methods. In fact, in its annual holiday forecast, Deloitte predicts that e-commerce sales will grow 25-35% from 14.7% in 2019. This growth is largely due to consumers spending more time online. Additionally,

Deloitte research indicates that 70% of consumers do not expect spending to decrease this time of year . Indeed, the orientation and method of purchase will change, but not the expenditure: 75% of users say they want to make purchases for up to 5 people, favoring gifts for family members and the most relatives. How to prepare for the 2020 Christmas campaigns So, despite the difficult situation, consumers seem unwilling to give up gifts and decorations. This gives hope to companies, which had never struggled so much against the unpredictable and the uncontrollable. The predisposition to consumption is always present in consumers. Therefore, don't get caught off guard. Make sure you have all the tools to design crisis-proof campaigns and follow the right strategy to emerge in the “crowded” inboxes of your users.