How to Refine the Selling Point and Impress

It is based on product strategy - because if you want to identify the selling point, you must first figure out the choice of market segments, the choice of target groups, the definition of competitors, and the value system of the entire product. Next is product promotion - before the Fax List selling point is made, the various promotional materials of the product, such as product posters, detail pages, product introduction videos, tweets, and planting notes, do not know how to do and what to output. But in today's age of homogeneity, it's becoming more and more challenging to refine the selling point of a good product.

I believe that friends who are engaged in product operation feel the same way, or have experienced such confusion and difficult times - the product that you are Fax List responsible for feels nothing unique. Some of its own functions and selling points are also available in others, but the trademark logo, product appearance and packaging design are slightly different; Even feel that compared with competitors, their own products are a bit backward and insufficient, and lack competitiveness. Therefore, before explaining the methodology of sorting out the product value system and refining the methodology of core selling points in this article today, I would like to tell you a major premise.

The premise of refining the selling point of a product: If you have talked about a selling point, then it is yours. Many people have a misunderstanding of thinking. My selling points are also found in others, so there is nothing to talk about; the selling points that everyone Fax List has can’t be talked about. wrong! From the perspective of competition, everyone has it, but no one talks about it, then what you talk about is yours. If you talk about your competitors, you can't talk about it. If he talks about it again, it will become imitating you, and it will become propaganda for you.